Squaw Valley and The North Face Announce Multi-Year Partnership
[Olympic Valley, Calif.] October 30, 2012– Squaw Valley, a California year-round mountain destination offering world-class adventures in every season, and The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced a three year partnership designed to bring official uniform status and events to the Lake Tahoe ski resort.
Beginning winter 2013-14, The North Face will be the official uniform of Squaw Valley. The North Face innovative and proven outdoor clothing technology was selected for Squaw Valley’s team members to stay warm and dry while working snowy winters on the mountain, no matter what the task at hand.
“We are genuinely thrilled to be partnering with The North Face in our retail division, as a strategic marketing partner and via our staff wearing their outstanding outdoor gear within our uniform,” said Andy Wirth, president and CEO of Squaw Valley and Alpine Meadows. “The North Face is not only the leader in technical apparel but has a deep heritage founded on outdoor adventure – a real passion for the mountains and values that are very much aligned with our own.”
Also as part of the partnership, Squaw Valley and The North Face are working together to support events that engage the year round outdoor enthusiast.
“The North Face designs best in class products inspired by athletes and tested on expeditions around the globe,” said Aaron Carpenter, Vice President of Marketing, The North Face. “We are pleased to partner with Squaw Valley to bring our technical apparel to the Squaw team and patrollers.”
The agreement will commence November 2012.
About The North Face
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in Alameda, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company's products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers, and major outdoor specialty retail chains. For more information, go to www.thenorthface.com.
About Squaw Valley
Host of the 1960 Winter Olympics, Squaw Valley is internationally renowned for legendary terrain that spans 3,600 skiable acres, six peaks and 30 chairlifts, and ranges from an expansive mountaintop beginner area to unrivaled expert steeps, trees and bowls. Off the mountain, families relax in The Village at Squaw Valley around the cozy fire pits or enjoy a host of restaurants, bars, boutiques and art galleries. Guests can stay in one of The Village at Squaw Valley’s one, two or three bedroom suites, each with a fireplace, kitchen and balcony, for the ultimate slopeside lodging experience.
Squaw Valley and Alpine Meadows joined forces in November 2011, bringing the two ski resorts under common ownership. Skiers and riders can access 6,000 skiable acres, 43 lifts and 270+ trails at Squaw and Alpine Meadows on one lift ticket or season pass.
For more information about Squaw Valley or Alpine Meadows, visit www.squaw.com or www.skialpine.com or call 1.800.403.0206.
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