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Submitted by brian on Monday, November 12, 2012 - 12:00pm

FOR IMMEDIATE RELEASE
Contact:
Amelia Richmond, Squaw Valley
530-452-7111 or arichmond@squaw.com



Tahoe’s Best Season Pass Just Got Better

Squaw Valley and Alpine Meadows partner with Sierra-at-Tahoe Resort to offer passholders access to all three resorts


[Olympic Valley and Alpine Meadows, Calif.] November 12, 2012 - Squaw Valley and Alpine Meadows are excited to announce the new Tahoe Super Pass Plus in partnership with Sierra-at-Tahoe Resort. New and existing gold and silver Squaw Valley and Alpine Meadows season pass holders will now be upgraded to the Tahoe Super Pass Plus, offering access to Squaw Valley and Alpine Meadows in North Lake Tahoe, and now to Sierra-at-Tahoe Resort in South Lake Tahoe.  There will be no price increase for skiers and riders – just pure added value.

With the new Tahoe Super Pass Plus, Squaw Valley and Alpine Meadows’ new and existing gold and silver passholders will now have access to 8,000 acres, 15 terrain parks, 2 super pipes, 57 lifts, and 316 trails across three Lake Tahoe ski resorts. The Tahoe Super Pass Plus will be valid at Sierra-at-Tahoe Resort Sunday-Friday, non-holiday. Blackout dates will include December 26-31, January 19-20 and February 16-17. This new season pass perk comes in addition to discounted lift tickets for friends, free or discounted dawn patrols, free spring pool access and discounts on lodging, lessons, lift tickets and food. Gold passholders will also receive 50 percent off lift tickets all season long at Squaw and Alpine’s sister Mountain Collective resorts: Aspen/Snowmass, Jackson Hole and Alta.

“Sierra Resort is one of the great mountain resorts of California and a longstanding legend with its history, terrain and family-friendly slopes. After getting to know their mountain and their staff, it was clear that our inspiration and values are very much aligned,” said Andy Wirth, president and CEO of Squaw Valley and Alpine Meadows. “It was in that light that we forged this substantial new benefit for our gold and silver passholders.”

Together Squaw Valley, Alpine Meadows and Sierra-at-Tahoe Resort offer an amazing trio that spans both shores of Lake Tahoe. Squaw Valley and Alpine Meadows are renowned for legendary terrain, spectacular views from high alpine peaks, and a wide host of accommodating amenities including new terrain parks, activities for kids, the world’s first ski-in/ski-out Starbucks and a celebrated adaptive ski program. On Lake Tahoe’s south shore, Sierra-at-Tahoe Resort is well known for its backcountry gates, terrain park and pipe offerings, wind protected slopes and amazing tree skiing. Together, the three resorts offer an unbeatable package of skiing and riding variety.

Also as part of the new resort partnership, Sierra-at-Tahoe Resort season passholders will now be able to ski Squaw Valley and Alpine Meadows from opening through December 21, and from April 15 through closing. On all other days throughout the season, Sierra-at-Tahoe passholders can enjoy $75 lift tickets on non-holiday weekends, and $50 lift tickets on non-holiday weekdays.

"This is without a doubt the best pass partnership in Lake Tahoe history. Sierra Resort, Squaw Valley, and Alpine Meadow passholders now get to enjoy legendary terrain on both sides of the lake,” said John Rice, general manager at Sierra-at-Tahoe Resort. “Sierra Resort passholders will get to experience the open bowls, iconic runs, unforgettable big mountain terrain, and legendary spring conditions that Squaw and Alpine offer. Passholders now have options on both the North and South Shore, offering access to nationally recognized terrain parks, extraordinary learn-to-ride programs and more. It’s the ultimate value.”

The Tahoe Super Pass Plus is available at www.tahoesuperpass.com starting at $519 for adult silver passes and $749 for adult gold passes. Prices are only guaranteed through December 7. Regular bronze Tahoe Super Passes are still available for $429, though they do not include access to Sierra-at-Tahoe. No matter which pass is the most suitable, skiers and riders are encouraged to buy now as prices are slated to increase as much as $100 after December 7.

About Squaw Valley
Host of the 1960 Winter Olympics, Squaw Valley is a year-round mountain destination offering world-class adventures in every season. Squaw is renowned for its legendary skiing and riding that spans 3,600 skiable acres, six peaks and 30 chairlifts including a unique mountaintop beginner area and unrivaled expert steeps, chutes and bowls. In summer, the resort welcomes a full line-up of live music and festivals and Squaw’s Aerial Tram offers a scenic ride up to a host of mountaintop activities. For the ultimate slopeside lodging experience, guests can stay in one of The Village at Squaw Valley’s one, two or three bedroom suites, each with a fireplace, kitchen and balcony.

About Alpine Meadows
Alpine Meadows’ seven powder bowls, summit-to-base groomed slopes, and authentic hospitality are among the many attributes that have made the resort a favorite of the local community and visitors alike. Alpine Meadows offers skiers and riders access to more than 100 trails across 2,400 skiable acres serviced by 13 lifts. With its high annual snowfall of 450 inches, the resort boasts one of Tahoe’s longest skiing and boarding seasons.

Squaw Valley and Alpine Meadows joined forces in November 2011, bringing the two ski resorts under common ownership. Skiers and riders can access 6,000 skiable acres, 43 lifts and 270+ trails at Squaw and Alpine Meadows on one lift ticket or season pass. For more information about Squaw Valley or Alpine Meadows, visit www.squaw.com or www.skialpine.com or call 1.800.403.0206.

About Sierra-at-Tahoe Resort: Keepin’ It Real
With 480 inches of average annual snowfall, wind-protected slopes, incredible tree skiing, and 320 acres of backcountry terrain out the Huckleberry Gates, Sierra™ Resort is a bastion of the authentic California ski experience. For beginner skiers and riders Sierra Resort is home to the worlds only Burton Star Wars Experience, has over 100 acres of dedicated terrain, four beginner-only conveyor lifts, a $39 adult beginner package, and PSIA Certified Instructors, Sierra Resort is the place to learn to ski or ride in Lake Tahoe. For freestylers, a commitment to innovative terrain parks has led to Sierra Resort being recognized by TransWorld SNOWboarding as a Top 10 Overall Resort as well as among the Top 10 Best Parks and Pipes in the nation. Sierra-at-Tahoe Resort embraces skiers and snowboarders who want to escape from everyday life and enjoy the simple pleasure of winter in the mountains. For more information, visit www.SierraAtTahoe.com or call 530.659.7453.

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