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Submitted by brian on Thursday, March 14, 2013 - 8:00am

FOR IMMEDIATE RELEASE
Contact:
Amelia Richmond, Squaw Valley
530-452-7111 or arichmond@squaw.com



The Pain McShlonkey Classic Returns to Squaw Valley on March 30


[Olympic Valley, Calif.] March 14, 2013 - Witness the greatest ski competition known to man or woman! The Pain McShlonkey Classic (PMS) returns to Squaw Valley March 30. Now in its third year, this action packed on- and off-mountain event serves as a hilarious tribute to legendary skier Shane McConkey where the winner is crowned fastest snow blader on the planet.

Saturday’s on-mountain antics promise excitement and entertainment for all as the World’s top winter athletes converge in ridiculous outfits and snowblades for what’s arguably the most anticipated spectacle of the winter.

Hosted by the Shane McConkey Foundation (SMF), the event has grown to be a highly successful fundraiser for local non-profits. “The mission,” says SMF founder Sherry McConkey, “is to celebrate the life of a man who revolutionized the ski industry and kept us on the edge of our seats with laughter - and in doing so we can support causes that Shane cared about.”  This year’s event will benefit Make-A-Wish Foundation and the Tahoe Truckee Unified School District’s environmental education programs.

The festivities begin on Saturday at 9 a.m. as athletes line up atop the legendary KT-22 chairlift for an all-out snowblade blitz. The pros will take on 30 amateurs in an anything-goes battle to the finish on Squaw’s GS Bowl, named for the original 1960 Olympic Giant Slalom course. Pros are invited to compete while amateur contestants are selected by submitting their most embarrassing moment in an online contest.

Later, spectators gather below the outcroppings of Squaw’s Enchanted Forrest for the Extreme Snowblade Small Mountain Invitational – a crowd favorite.  Cheer on winter sports legends as they flip, flop and finagle for approval from a cast of celebrity judges.

The other crowd favorite is the PMS Costume Contest held at Squaw’s KT Base Bar. This contest is open to everyone with great prizes awarded for best dressed. Awards will follow directly. 

This year SMF is taking the grand finale after party to a whole new level with a surprise performance and prizes awarded for best 80’s outfit.  Guests must be 21 or older to attend with valid ID required. Tickets are available for purchase at www.shanemcconkey.org and Le Chamois. Party is held at the Squaw Valley Conference Center/Olympic Village Lodge).  Tickets do sell out, and advance purchase recommended.

The Shane McConkey Foundation encourages skiers, riders and resorts around the world to celebrate the spirit of McConkey during this weekend. “The best way to keep Shane's legacy alive is to remember to laugh at yourself and live life to the fullest,” says Sherry McConkey. “Even if you can’t be here on March 30, you should still do something outrageous and fun to honor this amazing man.”

For event details, registration information, after party tickets or to make a donation to the Shane McConkey Foundation, visit www.shanemcconkey.org.

Times and venues are subject to change pending weather.

About Squaw Valley
Host of the 1960 Winter Olympics, Squaw Valley is internationally renowned for legendary terrain that spans 3,600 skiable acres, six peaks and 30 chairlifts, and ranges from an expansive mountaintop beginner area to unrivaled expert steeps, trees and bowls. Off the mountain, families relax in The Village at Squaw Valley around the cozy fire pits or enjoy a host of restaurants, bars, boutiques and art galleries. Guests can stay in one of The Village at Squaw Valley’s one, two or three bedroom suites, each with a fireplace, kitchen and balcony, for the ultimate slopeside lodging experience.

Squaw Valley and Alpine Meadows recently joined forces, bringing the two ski resorts under common ownership. Skiers and riders can now access 6,000 skiable acres, 43 lifts and 270+ trails at Squaw and Alpine Meadows on the Tahoe Super Pass or any lift ticket.

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